We are delighted to share some highlights of our work!
All Mozart, March 1, 2020
This was the Waterbury Symphony’s last in-person performance at NVCC before the pandemic and it was sold out. A centerpiece of the marketing strategy for this event was a promotion around Mozart’s birthday that deployed WSO Board Members as a virtual street team. It was so effective, we were able to cancel much of the paid advertising.
*FAQ Sheet for the birthday promotion
Vivaldi's Four Seasons, September 26, 2020/ Broadcast October 24, 2020
This event marked the first time since the pandemic the WSO performed for a live outdoor audience. The broadcast event was FREE as a gift and celebration of resilience to the community. We charged a small amount for the in-person event as we needed to cap attendance and maintain safety protocols. We “sold-out” all 133 available seats. 137 patrons joined the video broadcast.
*Pre-concert insight video link
*Link to Virtual Vivaldi
*Facebook cover image
From Vienna's Golden Age, March 7, 2021/ Re-broadcast March 20, 2021
This event was a hybrid in-person and livestream event and marked the first time since the pandemic that the WSO performed indoors to a live audience and the first time the WSO livestreamed an event. The audience was small and socially distanced, capped at just 17 and was sold out. The livestream component was viewed by 67 patrons. The event was recorded and rebroadcast on March 20th. 87 viewers have watched the re-broadcast to date.
2020 ANNUAL CAMPAIGN
The 2020 Annual Campaign focused on getting the right message to the right audience. We purged the list significantly and developed our “pillars of communication” that we used to tell the WSO’s story. The campaign workhorse piece was a letter mailed to the targeted list, followed by a series of videos emailed to that list.
*Music as a Lifeline video link
*WSO Young Artist Concerto Competition Winner video
EDUCATIONAL & COMMUNITY INITIATIVES
Bravo Waterbury! Is an educational initiative of the Waterbury Symphony Orchestra. It is an intensive after-school music education program for students at Children’s Community School in Waterbury, Connecticut. The program is inspired by Venezuela’s “music education miracle” known as El Sistema, a program for social change started over 30 years ago by politician and musician Jose Abreu. In collaboration with The Leever Foundation, The Waterbury Symphony Orchestra, Children’s Community School and other community partners, Bravo uses music education as a bridge between the arts sector and marginalized and under-served communities. The program teaches musical, social and emotional skills aimed at helping students overcome challenging circumstances and become successful members of their communities.
2020 Educational Video Series
The Waterbury Symphony Orchestra has launched a new educational video series presented in partnership with Waterbury Public Schools. The Symphony is deploying musicians and resources to help families and students who are now learning from home, by pivoting to provide online music education content for distance learning. The video series focuses on French composer Camille Saint-Saëns’ celebrated Le carnival des animaux (The Carnival of the Animals), a musical suite in fourteen movements. Full of humor and fun, each movement uses instruments to depict an animal.
Targeted for students of all ages, the series takes a multi-disciplinary approach to learning, so each video includes several study areas like music, history and literature. These videos are appropriate for students of all ages.
Music & Medicine Series
The WSO began exploring music’s impact on brain function and healing with it’s inaugural Music & Medicine conference in February 2020 at NVCC. Amid growing community interest and emerging science, the Symphony has also launched an informative video series. These initiatives have created multi-faceted partnerships across our community connecting hospitals, doctors, healthcare workers, community colleges and patients.